Dr Yaël Berdah on the French Touch in cosmetic surgery

Le Figaro – The French Touch in Plastic Surgery

You can find the interview I gave to Le Figaro newspaper in its May 10, 2017 edition, where I discuss the distinctive qualities of French cosmetic surgery—often referred to as “The French Touch.”

Today, more and more international patients are coming to consult us in Paris, seeking a more natural, refined approach to aesthetic medicine and plastic surgery. This growing demand stems from a rejection of the overdone results often seen in other countries, particularly the United States: frozen expressions, exaggerated lips, and inexpressive smiles are frequently cited as undesirable outcomes. These reflect a tendency among some practitioners to over-treat and over-correct—often without knowing when to say “stop.”

By contrast, the French philosophy of aesthetic care emphasizes subtlety and restraint. We rely on precise, nuanced gestures designed to enhance, not transform. The goal is to preserve the individuality and expression of each face while delivering visible yet natural results.

Our innovative NoVI Lift technique exemplifies this philosophy. With:

• Short, discreet incisions
• Tailored treatment of each aging component (neck, jowls, cheekbones, forehead)
• A blended approach combining surgery and aesthetic medicine

…the NoVI Lift achieves a harmonious, natural appearance, aligned with the expectations of modern, discerning patients.